We were established in the spring of '99 with an aim to become the UK's first definitive cycling site. The site has been created by a bunch of enthusiasts, half of whom have never met, but have a common aim - to put together the smartest, cleverest, most useful website around. The Bikemagic.com community represents the largest mountain bike readership in the UK, on or offline, demonstrating the ideal nature of the internet as a medium for reaching the modern cyclist.